Vol. 14 No. 2 (2024)
Published:
2024-03-19
Articles
-
Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building
Abstract views: 441 / PDF downloads: 475 -
Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
Abstract views: 158 / PDF downloads: 171 -
Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities
Abstract views: 307 / PDF downloads: 266 -
The Effect of Organizational Flexibility on Organizational Ambidexterity in Higher Education Institutions in Iraq
Abstract views: 111 / PDF downloads: 157 -
Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa
Abstract views: 186 / PDF downloads: 173