Madlala P, Chivandi A, Maziriri ET. A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation. IRMM [Internet]. 2022 Nov. 23 [cited 2024 Dec. 4];12(6):77-88. Available from: https://mail.econjournals.com/index.php/irmm/article/view/13441