1.
Jayasuriya NA, Azam SF. The Impact of Social Media Marketing on Brand Equity: A Study of Fashion-Wear Retail in Sri Lanka. IRMM [Internet]. 2018 Jan. 25 [cited 2024 Nov. 24];7(5):178-83. Available from: https://mail.econjournals.com/index.php/irmm/article/view/5663