Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM [Internet]. 2013 Jun. 2 [cited 2024 Nov. 22];3(3):93-101. Available from: https://mail.econjournals.com/index.php/irmm/article/view/502