Lee JJ, Lee S-J. The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information. IRMM [Internet]. 2017 Jan. 13 [cited 2024 Dec. 22];7(1):281-90. Available from: https://mail.econjournals.com/index.php/irmm/article/view/3506