Mohamad B, Bakar HA, Ismail AR, Halim H, Bidin R. Corporate Identity Management (CIM) in Malaysian Higher Education Sector: Developing a Conceptual Model. IRMM [Internet]. 2016 Oct. 7 [cited 2024 Dec. 4];6(7S):175-80. Available from: https://mail.econjournals.com/index.php/irmm/article/view/3228