Rossanty Y, Rini ES, Sembiring BKF, Silalahi AS. Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity. IRMM [Internet]. 2024 Oct. 31 [cited 2024 Dec. 22];14(6):239-54. Available from: https://mail.econjournals.com/index.php/irmm/article/view/17229