1.
Sinha D, Sinha S, Phutela N, Grover P. OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions. IRMM [Internet]. 2024 Oct. 31 [cited 2024 Nov. 21];14(6):119-30. Available from: https://mail.econjournals.com/index.php/irmm/article/view/17110