Mbatha VD, Koopman A, Chuchu T. Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study. IRMM [Internet]. 2023 May 15 [cited 2024 Dec. 4];13(3):16-24. Available from: https://mail.econjournals.com/index.php/irmm/article/view/14320