Vasile, Sorina, Lebogang Mototo, and Tinashe Chuchu. “Using ‘Memes’ As a Marketing Communication Tool in Connecting With Consumers Within the Age of Digital Connectivity”. International Review of Management and Marketing 11, no. 3 (May 9, 2021): 30–35. Accessed November 23, 2024. https://mail.econjournals.com/index.php/irmm/article/view/11313.