Mehboob, Irsa, and Mubbsher Munawar Khan. “Effectiveness of Social Media Platform: A Perspective of Customer Purchase Intention through Social Networking in the Pakistani Context”. International Review of Management and Marketing 10, no. 5 (September 4, 2020): 85–91. Accessed December 22, 2024. https://mail.econjournals.com/index.php/irmm/article/view/10449.