Sarmad, Muhammad, Naeem Ahmad, Muhammad Khan, Muhammad Irfan, and Hajira Atta. “Investigating the Moderating Role of Trust Between Social Media Capabilities and Consumer Brand Engagement Across Textile Sector of Pakistan”. International Review of Management and Marketing 10, no. 4 (July 7, 2020): 53–62. Accessed November 24, 2024. https://mail.econjournals.com/index.php/irmm/article/view/9894.