Timofeeva, Alla A., Svetlana V. Bulganina, Natalia M. Fomenko, Margo S. Khachaturova, Marina L. Nekrasova, and Elena N. Zakharova. “Features of the Implementation of Integrated Marketing Communications: Resistance to Change”. International Review of Management and Marketing 6, no. 1S (February 1, 2016): 27–32. Accessed November 14, 2024. https://mail.econjournals.com/index.php/irmm/article/view/1861.