Alkhawaldeh, A. M., Salleh, S. M. and Halim, F. B. (2016) “Brand Equity and Brand Loyalty: New Perspective”, International Review of Management and Marketing, 6(4), pp. 722–730. Available at: https://mail.econjournals.com/index.php/irmm/article/view/2659 (Accessed: 24 November 2024).