OWUSU ANSAH, Martin; POKU, Kofi. Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited. International Review of Management and Marketing, [S. l.], v. 3, n. 4, p. 134–145, 2013. Disponível em: https://mail.econjournals.com/index.php/irmm/article/view/554. Acesso em: 22 nov. 2024.