SHEGIA, Bajaña-Villagomez Yanina; RONALDE, Camacho Villagómez Freddy. Determinants of Brand Equity in Ecuadorian Private Universities. International Review of Management and Marketing, [S. l.], v. 14, n. 5, p. 67–73, 2024. DOI: 10.32479/irmm.16701. Disponível em: https://mail.econjournals.com/index.php/irmm/article/view/16701. Acesso em: 4 dec. 2024.