Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence

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Abstract

The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Banks. The study conducted a comprehensive survey, by using its population as a sample, which totals 1023 managers. The data collection tool is a questionnaire that consists of 29 items was developed. The results show that the level of availability of entrepreneurial orientation, organizational excellence, and strategic flexibility has reached a high degree at Jordanian Commercial Banks. Other findings show that entrepreneurial orientation in its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, and risk-taking entrepreneurial orientation) has a statistically significant impact on achieving organizational excellence through strategic flexibility in Jordanian commercial banks. From the findings, the authors conclude that strategic flexibility plays a partial mediating role between entrepreneurial orientation (with all its dimensions) and organizational excellence. At the same time, strategic flexibility fails to play a mediator role between entrepreneurial orientation dimensions and organizational excellence.Keywords: Entrepreneurial Orientation, Organizational Excellence, Strategic Flexibility, Commercial Banks, Jordan.JEL Classifications: L1, L2, M1DOI: https://doi.org/10.32479/irmm.12520

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Author Biography

Rula Hani AlHalaseh, Mutah University

Assistant Professor, Mutah University, Business School.

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Published

2021-11-17

How to Cite

AlHalaseh, R. H., & Ayoub, Z. (2021). Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence. International Review of Management and Marketing, 11(6), 21–29. Retrieved from https://mail.econjournals.com/index.php/irmm/article/view/12520

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